Posts by Susan Somers

In April 2007 NFL star Michael Vick was accused of running a dog fighting operation in rural Virginia with his Bad Newz Kennels. Upon his arrest, news outlets from all over the country provided graphic images of abused and neglected dogs forced into horrific acts of dog fighting. The public was justifiably outraged. How could…

I used to make fun of my husband’s Starbucks Coffee habit. His daily scone and ice coffee before work translated into a $5 x 30 days = $150 per month waste in my mind. His precision of mixing the perfect amount of half & half cream into his ice coffee seemed absurd. The entire staff…

Creating a successful marketing campaign is like baking the perfect chocolate chip cookie. Miss an ingredient and you could ruin the entire batch of cookies. Brand Identity Brand identity is like flour, the glue that holds the cookie together. Much thought goes into preparation, and some recipes don’t call for all-purpose flour. Think logo, collateral pieces…

Years ago FM Marketing was hired to help clean up the online reputation of a major league professional athlete. This athlete was on a team that won the world championship of their league. My new client had recently lost a lucrative contract because of his “alleged” bad behavior off the field. We worked hard to…